A Special Pre-Fest Rant: Toronto's Ticket Lottery System
Not so long ago, and not very far away, there existed a pre-festival
tradition that involved die-hard film fest fans pitching tentsliterallyand lining up in the wee hours of a Thursday morning in
late August to hand in order forms for tickets to the Toronto
International Film Festival. The process was simple: forms would be
accepted starting at 9am on that particular Thursday and would be
processed in the order in which they were received. Get there early and
you were guaranteed your picks. Stroll in several hours later, you
might not be so lucky.
A few determined, steel-willed people would start lining up the
Wednesday night before, and the line would slowly grow through the
night and into the next morning. The big plus to putting in that kind
of time was knowing you'd get tickets to the films you wanted to
see... or, at the very least, have some idea of just how lucky you'd be
based on where you were in line. The comraderie was terrificpeople
actually *liked* spending time sitting outside, chatting with fellow
film fest fans over coffee, comparing notes on previous festivals or
anticipating movies to come, trading stories about celebrity sightings
and watching the sun come up over the Toronto skyline. I remember
arriving just after 4:30am one year to grab a spot in line and having a
blast for the next four-and-a-half hours. It was all part of the
experience and, for the most part, people had fun.
But, over time as the festival became more and more popular, a few
squeaky wheels began to complain. They didn't want to have to line up
for hours on end. They didn't want to have to get to the box office at
5am to secure their spot. And, most ridiculously, they didn't feel
"safe" sitting in line in the "dark." [This in a line at least several
hundred people long on well-lit streets. No one was even close to being
alone. Good lord, there would have been hundreds of witnesses to any
kind of crime, for starters! Nevermind the fact that the brotherhood of
film festival-ites would be more likely to come to your aid than kick
you to the curb.]
So, the festival organizers decided to overhaul the process a few years
ago. They ruled that, in lieu of the first-come first-served policy of
the past, ticket orders would now be processed according to a random
draw. Forms would be collected and placed in numbered boxes in the
order in which they were received. After a predetermined "cut-off"
time, the boxes would be counted and the box numbers put into a draw.
Whichever box number was pulled would represent the first box that
would be processed, followed then by the remaining boxes in numerical
order. (e.g., if box #23 was first, #24 was second, #25 was third and
so on until they reached the last box and looped back around to box #1,
#2, #3, etc.)
Their questionable logic? It would eliminate the need for early morning
line-ups, since everyone would be given an equal shot of having their
orders processed first.
Well, faster than you can say "Quentin Tarantino on speed!" people were
outraged. Furious. Petitions were signed, pleas made. And, in my
opinion, rightfully so. Passes and coupons (redeemable for tickets to
actual screenings) are sold in advance of this whole order-form process
and are non-refundable. NON-REFUNDABLE. That's fine, unless the great
equalizer known as the Random Draw leaves you in the lurch and with
only a handful of the films you wanted to see. Can you get your money
back? Nope. But what if you only get 12 of your 25 movies? Sorry. What
kind of idiocy is that?!
Nobody buys tickets to a Madonna concert with just the *hope* they'll
actually get in to see the show. Ticket = entry. Simple as that. They
don't sell you Madonna tickets and then give you a Nine Inch Nails
concertor, worse, nothinginstead.
But, we go. We order our passes and fill out our forms and then say
prayers or light candles or just hope as hard as our little hearts can
that the planets will align in our favor and that we'll somehow fare
well. This is especially important for the die-hard fans who buy passes
for 50 movies. Trying to schedule 50 movies into eight days is a
monumental task in and of itself. It's a hundred times harder when you
have to start all over again because you had the misfortune of landing
in a bad box.
This lottery policy seems woefully lame and unfair to me. I've been
going to the festival for the past 13 years and (knock on Woody Allen!)
I've been lucky enough to get most of my picks each year, but there has
never been a festivalrandom draw or no random drawwhere I've
landed 100% of my choices. I did fare much better the old way, though,
when I'd only be denied one or maybe two picks because they were
ridiculously popular films. The past two festivals, on the other hand,
have seen me having to revise my schedule more often than I'd like.
The only difference between the past and the present is that, during
the line-up days of old, my film-going fate was in my own hands. Now it
lies in a stupid draw.
And that, my friends, kind of sucks.
Vickie